DEBÜ
For this rebrand assignment, I took on Meijer's private label of cosmetic tools "Studio M" and gave it a completely new identity, brand strategy and messaging. This budget-friendly cosmetic tool brand is targeted towards people who are new to the world of make-up and want to learn more about application and personal grooming. With debü's realm of self help assets, this brand aims to boost confidence and offer the tools to help you be your best self.